Fred co-founded 1-800-DENTIST in 1986 after a successful career in advertising. Under his leadership, 1-800-DENTIST has matched millions of consumers with the right dentist. A popular speaker on the topic of dental marketing, Fred is the author of two bestsellers, “Becoming Remarkable – Creating a Dental Practice Everyone Talks About,” and “Everything is Marketing: The Ultimate Strategy for Dental Practice Growth.” His blog, GoAskFred.com, is a free resource, where he shares his expertise with the entire dental industry.