Mike Foley, owner of Emerginnova, joins me today to talk about ceramic zirconia implants. If you’re not familiar with it, Emerginnova is the US distribution company for the ZERAMEX Ceramic Dental Implants. As a listener to the show, you’re probably very familiar with titanium implants, but I think this conversation will be an eye-opening look into the world of ceramic zirconia implants.
Mike has been in the dental implant business for 15 years, and jokes that once you get into it, you can’t get out. In our conversation today, you’ll hear all about how he got started with ceramic zirconia implants specifically. And if you’re confused by the term and wondering whether these implants are ceramic or zirconia, don’t worry, you’re in good company and this is a common question. The answer is that ceramic zirconia implants are both. Tune in to learn all about the details of the process of making these implants.
You’ll also learn today about the process for placing these implants, and whether there’s anything specific that dental surgeons need to understand about them compared to traditional implants. Mike will talk about whether you need to use a specific lab or whether any highly qualified lab will do. You’ll also learn how to get started, whether you want to try just one or fully jump in, and how much the initial investment costs.
Today’s Guest:
In This Episode:
[01:29] - Mike gives some background on himself and his career path, and explains what he does now with his company Emerginnova.
[05:02] - Philip responds to Mike’s story of how he got into implant dentistry, and points out some of the reasons that people fall in love with the field.
[05:55] - What’s unique about the material in Mike’s ceramic zirconia implants, and what exactly is it?
[07:58] - We learn more about how ceramic zirconia implants are made.
[10:27] - Is there a surface treatment that goes on the implants, or are they ready to go at the point that Mike has described?
[12:02] - Mike talks about the main differences in placing and restoring these implants compared to other types of implants.
[15:57] - We learn whether there’s a maximum torque that you can get upon insertion that surgeons need to understand, and what the concern is with fatigue or failure.
[17:23] - Mike goes into more depth about the VICARBO screws that he mentioned previously.
[19:53] - Are there certain labs that Mike has partnered with, or is any qualified lab up to the task?
[20:26] - We learn more about applications of use, such as whether we can do full-arch restorations or we’re still in the singles phase.
[23:52] - Mike talks about the two different implant systems that his company is advocating these days.
[26:51] - Zirconia is incredibly hard and inflexible, Mike points out, without micromovement. He talks about the benefits and downside of this property.
[28:23] - How can listeners get started in this, get more training, get a kit of implants, and get going?
[30:38] - Mike walks listeners through how to get started if they’re ready to jump in and don’t feel like they need the training or experience he has been talking about.
[31:52] - Mike lists the best ways for listeners to learn more or get in touch with him.
[33:03] - We hear more about Mike’s company, including what he has available and what people will find on his site.
Links and Resources:
Let’s analyze the word general. It’s the opposite of specific. It means average, non-specific. Now let’s look at general dentistry. It’s easy for the public to think all general dentists are the same and it’s therefore easy for the market place to commoditize this sector of healthcare service.
You can see now how many dental offices are much like McDonald’s franchises or Starbucks. If they all appear the same to the general public and if a dentist, is a dentist, is a dentist, then what other choice do people make their decision from other than local convenience of geographic location, availability of hours, and price.
The other option is to become specific, even super specific. I have noticed that the riches are found in the niches. The more specific you can be to serve a certain client who is willing to pay you a Quality price for a quality service, then this is the way to be able to charge a fair price for your services and for providing more fulfilling dentistry.
The specific procedures that you want to be known for should be based upon not only your talent but also your passions. It’s when you combine your passions with your skills when you’re able to do something special. People want to be treated special and are willing to pay for that experience. Not being everything to everybody is ok and actually better. Instead let’s try to become something very valuable to someone who wants your services and is going to pay premium for them. That’s where we can make our biggest impact. If your passion and skills are implant dentistry then you are in the right place.
How do you become specific is the next question? We have to learn to make better things for specific people. Putting yourself in this category of one will enable you to understand and solve the problems they face and provide solutions and services they want. Let’s do something remarkable together. Thanks for reading, see you next time.
If you are ready to level up, sign up for the Dental Implant MBA Continuum Course and Lets make something great together.
www.dentalimplantpractices.com